Earning links is Hard

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content.

More focus is put on searcher intent

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage.

Use Cases

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Modern SEO is about so much more than keywords and meta tags. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

Earning links

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it’s important to write them so they’re friendly to both search bots and human readers. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. According to Gaz Hall, a UK SEO Consultant : “An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results.”

Submit to Google Local Listing

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. When optimizing your GoogleMy Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care.